Mark
Manfrey

Twenty years ago I was simulating water and fire for DreamWorks features. Today I'm designing the experience of riding inside an autonomous vehicle.

The through-line is the same: complex systems, no established playbook, and a gap between what's technically possible and what's actually usable. I close that gap by working directly in the medium — interaction flows, real-time 3D and VR, LLM-driven systems, hardware prototypes, custom tooling.

I do my best work where the brief doesn't exist yet — turning ambiguous requirements into systems that customers can use, teams can build, and leaders can ship.